Kindra Clineff
Until about a decade ago, Ryan McEnaney spent his days handling publicity for famous clientele such as Jude Law, Ridley Scott, and Ryan Murphy. Now he's a publicist for 'Berry White', a diva of a hydrangea, 'Standing Ovation', a stellar serviceberry, and a slate of other gorgeous plants.
McEnaney's time in Hollywood has given him a unique perspective on what influences trends and style in the garden world, which helps inform his work as the Marketing and Communications Manager for Bailey Nurseries, based in Minneapolis, Minnesota. The award-winning, 118-year-old, family-owned nursery is known for plant innovations such as the Endless Summer hydrangea, and McEnaney is charged with elevating each plant to star status.
«I am a fifth generation family member so I started working at the nursery growing up,» says McEnaney. «It's been a lifelong passion.»
McEnaney is also passionate about helping people transform their yards into the garden of their dreams. To that end, he's just written a book, Field Guide to Outside Style, packed with his insights and relatable tips aimed at beginner gardeners. Published in December 2022, the book details McEnaney's process for designing landscapes for friends and family, as well as his own garden.
Adam Woodruff
While promoting Field Guide to Outside Style across the country, McEnaney says the book has been a hit with «people that are just starting out and have an idea of what their dream garden or their outdoor space might look like and aren't really sure where to start. It can be really confusing and intimidating. That's really where the foundation of the book came from, to help that person,” says McEnaney. “I wrote it as what I would have needed 10 years ago when I came into
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