KitchenAid Introduces Blue Salt as Its 2024 Color of the Year

KitchenAid

The KitchenAid Stand Mixer is an inarguably iconic appliance, coveted by dedicated home cooks and found in many professional kitchens. This year, you're able to get it in the runaway's favorite shade of 2024, with KitchenAid's Color of the Year: Blue Salt. With a subtle, iridescent, reddish-pearl finish, a Blue Salt KitchenAid Stand Mixer brightens any space and adds a fun touch to any kitchen style, from cottage to contemporary.

Adding it to the company’s range of mixer shades fits in this year's with color trends—the most popular color in the United States is Blue Velvet, followed by Aqua Sky, according to a KitchenAid poll taken by 5,000 consumers. Seven of the 12 Colors of the Year we reported on, from paint brands like Benjamin Moore and Dunn Edwards, were shades of blue.

The process KitchenAid goes through to choose the Color of the Year starts with identifying macro color trends and «translating emotions into color directions.» The brand then aligns on two color directions and explores the internal story and inspiration before making its ultimate decision.

KitchenAid

KitchenAid introduced the first version of this baking tool favorite in 1927, and in 1955, the company added color options—making them not just functional but a design statement as well. Jessica McConnell, senior manager of color, finish, and material studio for KitchenAid, told EATER that adding color was part of the company’s strategy to make a commercial kitchen product a much-wanted home appliance.

“They decided to put color on it to make it more palatable and seem more friendly for the home versus really commercial and cold,” she said. “The finishes, the color, the shape of the product, are all things that make you want to touch it,