Post-Barbiecore, Are Homeowners Experiencing a Pink Hesitancy?

Photo: Kaitlin Green; Design: Emily Henderson

2023 was the year of Barbie. From the movie to an HGTV show, fashion trends, and home decor, the iconic blonde doll had all of us thinking pink. But trends change—and sometimes rapidly and drastically. In fact, it often seems the more popular an aesthetic, the harder the pendulum swings the other way when its time is up.

Pink absolutely blew up, but lately, homeowners are pivoting away from this hue. Right now, it's actually one of the least likable choices for home design.

So, what color is replacing it, and how can you update your home if you, too, are facing pink hesitancy? On the flip side: What if you still love pink? Is there a way to update the hue and make it feel new?

We spoke to an expert to get their take on what's trending in the world of color, and they're offering advice on how to reinvigorate your home’s look, whether you and pink are through or you’re a Barbie girl for life.

“Pink hesitancy—something Opendoor coined when homeowners told the brand they overwhelmingly do not want pink on or in their homes—will translate to more muted versions in 2024," explains Dabito, designer andOpendoor 2024 Home Decor Report Consultant. «Despite it being a buzzy color in 2023, it’s the least appealing color for exterior (43%), interior (34%), and front door colors (28%).»

There are likely a few reasons for this pink backlash. One may be oversaturation: If it felt like everywhere you turned last year you saw another shade of pink (and another… and another), you're not alone. And some have had enough.

Pink feels like it's been “done,” and you may be ready for something new. This is part of the boom and bust of every trend cycle—but due in part to social media, these trends are