Below 60°
Hilary Duff certainly knows how to tell a story. The actress, author, producer, and mom (among other roles) has made a career out of it, in fact, and in her new position as chief brand director of new fragrance brand Below 60°, she’s doing it through scents.
“I’ve always been interested in fragrance,” Duff tells Better Homes & Gardens. “I’ve always been obsessed with scents and burning specific candles in my home, and my fragrance journey through life is always evolving.”
Below 60°, which launched in November 2023 with its flagship product line of 100% natural air fragrance devices, gives home fragrance a modern spin by meshing on-trend (and playful!) scents with a streamlined, unobtrusive plug-in diffuser.
“We cared about how it smelled, but we cared mostly about how it looked, that it was a clean-looking product that would be acceptable in everyone’s home,” Duff says.
The mission of Below 60° is to explore evoking experiences, memories, and emotions via our sense of smell, and the company uses 100% natural fragrances derived from essential oils—its very name is inspired by the air below the 60th parallel, said to be the most pristine air on Earth. But that doesn’t mean anyone, Duff included, has to pick between a classic candle and a natural fragrance diffuser like Below 60°’s.
“I love candles, so this is not taking the place of any candles," Duff says. «And there’s always opportunities to burn candles, but I love that this is always going.»
Below 60°
Beyond the convenience of Below 60°’s flame-free diffuser, it also offers unique scents with uber-playful names designed to perfectly capture the experience of each scent. The names, the development of which Duff was heavily involved in, should evoke feelings, she
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